Overview

Shot starts off with a boy (known as Tony) walking down the street, head bent down, hands in pockets, earphones in ears. Street is empty apart from him. He stops and lifts his ipod out, camera looking at ipod screen so we can see what song he chooses. Selects Jane Bradfords, Hide From The Cold. Once the play button is hit, Hide From The Cold starts playing.
Camera goes back to the original shot of Tony walking down street, except in the background a black convertible pulls out of a side street and drives up behind him.
Once the black car is behind him, three band members sit up out of the car - a singer, a drummer and a guitarist. They all get set up, ready to perform, then they all start playing on cue. The guitarist and drummer sit up on the back of the car, while the singer looks up over the windscreen. The first shot of the band is a side shot of the car travelling down the street, camera goes into a close up of the lead singer hanging (safely) out the side of the car singing the first two lines of the song. The next two lines are again shot from the side except from more of a distance so that Tony is in the frame.
Singer who is hanging out the side of the car (still safely) turns away and now faces the camera looking at the car straight on. Shot is a mid-shot so that only the band are in view. 5th and 6th line of the song has been sung. Last two lines are from more of a distance, because now a small group of 4/5 people have formed and are following the car. The last line ‘show your rage’ x4, the singer throws his arm up in the air in time with the music.

The chorus ‘How long…’ involves individual shots of the band, the guitarist, drummer and singer. These individual shots will be mixed up with shots of two people performing together. Camera goes back to lead singer at ‘How long…’. The last line of the chorus – ‘There’s all sorts of things…’ goes back to the shot of the car from a distance except now the crowd has grown and got noticeably bigger.

The second verse ‘On a blind date…’ starts off with shots of people in fancy dress, people carrying balloons, faces painted etc. They all mingle in with the ever growing crowd. The people with balloons hand them out to people around them. Camera goes back to shot of Tony, the car and the crowd.

The second chorus starts with a side shot of the car, again band members hanging (safely) out the side of the car, then cut to the other side of the car where the band move over to be seen. Back to the shot of looking down at car, crowd and Tony.
When song gets to ‘The sun…’ everyone except Tony raises their right hand in the air, and when that line finishes they all start clapping for 6seconds and then sway for 6seconds.
When ‘The sun is out…’ starts to be sung, everyone except Tony raises their left hand in the air, holds it for a few seconds then brings their right hand up and again start to clap and again start to sway. Cuts back to shots of the band, all mixed in together. When song finishes, band sit down in seats and crowd runs away to left and right leaving the street clear again except for Tony and the car. Once all members of the crowd are away and band back in car, car accelerates past Tony who looks around at and empty street as if nothing had happened when in fact the greatest music video ever had just happened.

a music video that is completely different from anything else and still class

Jamiroquai, Cosmic Girl

video involves cars which relates closely to our own music video.

Good Video

I enjoyed watching this video. It involved a convertible car which draw obvious similarities with our idea. I think the effects used were fun and effective. Overall a great video and similar to the kind of thing were trying to achieve

Fan Base + music video aim

From research on Last.fm and myspace I think its obvious that The jane Bradfords target audience is The young Indie group, therefore this is who our video should be aimed at. It should be a clever, adventurous project which will be fun to produce and view.

Our main idea involves similar ideas from U2's sweetest thing and Radioheads Bunny in the headlights. It will involve similar ideas from these videos with a creative and fun twist!

In Bunny in the headlights the character is walking down a motor way unknowingly and this will be similar to our character, only the depressing tone won't be there. Instead it will include the cheerful tone seen in The Sweetest thing.

The audience will be expecting something new and fresh, an enjoyable music video, something they can talk about!

Rabbit in the Headlights video

I think this music video is very powerful, and is similar to one of our ideas. The fact that the man is completely unaware of the cars around him is quite similar, although our idea is more upbeat and cheerful.

The Beatles - Come Together

Book Of Love

Projector images

Similar Bands - Cashier No.9

The insanely catchy, brash and swaggering Cashier No. 9 have made brief appearances in the past, but having expanded into a blistering live act that includes life-long friends James Smith on guitar, Stuart Magowan on bass and Philip Duffy on drums, it’s now their turn to catch the eye. Revealing a clutch of songs that have been forming inside Danny’s head into his laptop over the past year and a half they have already won fans as diverse as Janice Long and David Holmes, who are huge fans of the debut single ’42 West Avenue’. They are providing their listeners the opportunity to discern the band’s plethora of diverse influences that range from Captain Beefheart to T.Rex and Primal Scream to The Bees, by way of Syd Barrett, Paul Simon and Pavement. “I don’t want to pin myself down to one sound,” Danny modestly reckons.

For several years now, Danny Todd has been an accessory to great music from Northern Ireland. A gifted guitarist, songwriter and producer, he has finally found the perfect vehicle for his unique hybrid of pop, rock, indie, country and electronica. To make ends meet as a teenager there was less inspiring work in a coffee shop, where he was appointed as Cashier No 5. That didn’t scan so well, but with a minor change, it provided an identity for the new band: Cashier No.9.

Their live CV is rapidly deepening too. In addition to numerous storming club shows in Belfast, Dublin, London, Birmingham, Liverpool and Manchester, Cashier No 9 have represented Belfast at London’s Electric Proms; performed at the Knitting Factory in New York, and Brighton’s Great Escape in 2007 and 2008; they’ve supported Gruff Rhys, the Ting Tings and David Holmes; they’ve graced the stage at Ireland’s Electric Picnic festival, and headlined the NIMIC showcase at 2008’s In The City, a gig so well-received it was credited as a highlight on John Kennedy’s webpage at xfm.co.uk and mentioned by Janice Long on BBC Radio 2 the next day. They’ve recorded live sessions for BBC Radio 1 and BBC Radio ATL, and have BBC Radio 2 and BBC Radio Ulster sessions in the pipeline.

In an age of stagnant sound-alike bands where style seems to have all but usurped substance, Cashier No.9 are an alternative pop band ready to lead the counter revolution.

“Staggering, nonchalant talent” – BBC NI Across the line
“One of my favourite tunes” – Janice Long, Radio 2
“Thanks very much for turning us on to this! Cashier No.9 is the name of the band” –Steve Lamacq, Radio 2
“Ominous shuffle-beats and head-bending guitars” – Guardian.co.uk
“A band you want to hear more from.” – BBC.co.uk
“Get your cheque-books out!” – Radio 1, Rob da Bank

Audience and Market Research

Wikipedia stated - "Originally a bedroom solo project by DJ/musician Declan Gallen, they became a proper 4-piece band in 2006 when Ted Caldwell (drums), Johnny Farry (bass/guitar) and David Frecknall (lead guitar) joined with Gallen on lead vocals and guitar. In early 2009 Stuart Bell and Ruairi Dempsey joined the Jane Bradfords on a casual basis. David Frecknall left the Jane Bradfords in November 2009 to pursue other interests.

The band were named after the lead character in the 1930s B-movie The Pace That Kills and reference the film in some songs.

They have been championed on BBC Radio 1 by Huw Stephens and Colin Murray. They performed a Maida Vale live session for Radio 1 in January 2007. The group have played support to Maxïmo Park, Cold War Kids, The National, Peter Bjorn and John, LCD Soundsystem, CSS and DeVotchka, emphasising the band's indie-electro crossover appeal."

Last Fm described The Jane Bradfords as - "difficult to pigeonhole into a genre; on the surface they’re Indie, but elements of Pop, Electro and even post punk are all in the mix. There’s the nonchalant swagger of The National, the driving, tight Peter Hook style bass and at times the euphoric hosannas of Arcade Fire, but they have a defiantly unique sound." They are a very unique band and because their music contains so many elements of different genres they are widely accepted by many different social groups.

Of course their main appeal goes to the Indie lovers, but as Last Fm described, people who enjoy pop and electro music may also enjoy The Jane Bradfords. For me I can't see why anyone wouldn't enjoy their music! They are similar to more well known bands such as Arcade fire and Fighting with wire and fans of such bands will definitely appreciate The Jane Bradfords work.

They seem to be a more "Old fashioned" band in that they rely on word of mouth and gigs in promoting their music, rather than more mainstream methods i.e top radio station plays and TV. For me this gives the band a better connection with the fans and is how music should be. Free downloads from Last.fm is also a way of rewarding the fans and persuading them to support the band through concert ticket sales etc.

Myspace seems to be used well by the Jane Bradfords, this is how they let the fans know of tour dates and gigs. It also lets them listen to their music and post videos, which will let the fans get to know them more. With the band messaging their fans and posting pictures simply underlines how close the band are to their fans (compared to mainstream bands like The Killers who may lack this closeness.)

The Jane Bradfords have as of yet declined to be signed by a label, with founder Declan Gallen citing that there wasn't anything that a record label could do that they couldn't do themselves, and they chose to remain the controllers of their own music.

The Jane Bradford's show a great deal of intelligence and shrewdness in their determination to get their music heard despite the lack of financial resources and corporate backing makes them one of the most publicly relatable and original bands of this generation, making them also one of the most beloved among their faithful cult following, who can truly lay claim to being true supporters of this unsigned band.

The Arcade Fire Rebellion

U2 - Sweetest Thing

Torin storyboard

proper inspirations

inspirations

a video that we saw and made a vow to not be as bad as this. Frickin' hilarious though, enjoy

dAN's overview

First 12 seconds of 25 second intro.

Looking down onto motorway from a height. Scene is at night/dawn. Shot is light trails from cars. At 9/10 seconds, the camera turns to the left to see guy (who shall be known as Tony.)

Last 13 seconds of the 25 second intro.

Tony is seen walking over the bridge, briefly looks down onto the motorway. Clip is slightly sped up with jumps in Tony walking towards camera.

0.25 - 0.31 seconds:

Climb up, Climb up, Climb up to the top,

There’s got to be something hidden up here

The camera is at a low angle, looking up at Tony’s chin/face. Looking around from side to side though not too quickly as clip again will be sped up.

0.31 - 0.37 seconds:

Come out, Come out, Come out of the house

After all these years you’re still stuck cold.

Camera looking directly down at feet walking along street. Clip sped up again at same rate as previous.

0.37 - 0.43 seconds:

Out out there in the back yard it’s bright

With all sorts of things that just seem to fit right

Camera still looking at shoes, still walking. Tony lifts his wrist to check his watch. Hands on watch are normal briefly then change, hands on watch start turning round and round.

0.43 - 0.50 seconds:

You’ve broken all your pieces in a fit of rage

Show your rage, show your rage, show your rage show your rage.

Tony’s hand hits watch and shakes his wrist as though trying to get the watch off. When watch comes back into view, time is back to normal. (If this doesn’t fill the 7 second gap required then brief shot of Tony’s face/chin as before.)

0.50 - 0.57 seconds:

How long, How long are you gonna hide from the cold it’s so beautiful out here and,

Camera looks at people waking past, most will not look at Tony, but a few will acknowledge him. Shots will be from neck/chest up. Clip again sped up.

0.57 - 1.03 seconds:

There’s all sort of things to do and things to see and things to care about

A follow on from the clip above. One of the faces he sees is a girl. She is one who acknowledges him and smiles. Camera turns around to watch girl walk away who glances back over her shoulder, smiling again. Clip sped up.

1.03 - 1.10 seconds:

How long, How long are you gonna hide from the cold it’s so beautiful out here and,

Camera turns away from girl and rest on couple sitting on bench together, arms around each other. Camera still walking, clip sped up.

1.10 - 1.16 seconds:

There’s all sorts of things to do and

Things to see and things to love

Turns away from couple on bench and looks down at pavement again with shoes walking. Into view comes another set of shoes - a girls shoes.

1.16 - 1.22 seconds:

On a blind date we procreate, lets celebrate with a dinner party

Camera slowly moves up girl’s body and comes to rest at her face. Looks straight into camera and smiles. Inclines head backwards, suggesting that they walk away. Camera at normal speed.

1.22 - 1.28 seconds:

And fall in love with the first girl you kiss,

She is it, she is it, she is it, she is it.

Camera looks down and girl has hand outstretched (girl shall be known as Tanya). Tony takes Tanya’s hand. Side shot of girl walking and talking, looking straight ahead, though occasionally glancing at camera. Clips back to normal speed.

1.28 - 1.35 seconds:

Second to second, minute to minute, hour by hour and day by day.

Lying on ground, hands behind head, staring into sky, smiling and laughing. Cuts between shots of looking sideways at each other.

1.35- 1.41 seconds:

It’s death to the living and insult to the brave

A smack to intelligence a step to the grave.

Couple holding hands, walking away from camera, clip slowed down

1.41 - 1.48 seconds:

How long, How long are you gonna hide from the cold its so beautiful out here and,

As a follow on from previous lyrics, starts with bright white light than a band in view with camera concentrating on lead singer.

1.48 - 1.54 seconds

There’s all sorts of things to do and things to see and things to care about.

Shot of drummer/guitarist playing in time with the beat (singing into microphone).

1.54 - 2.04 seconds:

How long, How long are you gonna hide from the cold it’s so beautiful out here and,

Here we see the whole band playing their instruments, all singing into their own microphones.

2.04 - 2.10 seconds:

The sun is always shining a light, shining a light, shining a light.

Shot of the sun rising and setting in the sky, cars and people in bottom of the screen.

Remaining 57 seconds of song, 12 seconds of no words and 45 seconds of ‘and the sun is out’

More shots of the band playing with close ups of the musicians playing their instruments, singing along to the song, mixed in together with the couple walking around together - holding hands etc.

Final 4 seconds, the final shot.

Camera now focuses on the couple, Tony and Tanya sitting together on a bench. Clip is slowed down, Tony has his arm around Tanya. At roughly the same time they turn around to look t each other and smile. Scene fades out with camera moving upwards to look at sky, fading into white/black.

Story Board overview (Torin)

Settings: City Centre
Band room
Park

Strange effect replicating the tone at the beginning of the song. (Puddles etc. not sure which effect yet!)

(8 seconds) Shot of a room, instruments sitting ready - Blurred effect + black and white.

(13 seconds) Band appears in time to music and are seen playing + singing.1st member appears, then second and finally third. Mid shot/ close ups.

(23 seconds) Shot of the girl walking through a park/rural landscape, trees in the background etc.

(48 seconds) Band plays music and appear in time to "Show your rage."

(1.03) In time to "Oh oh." Close up and side shot of girl walking and then sitting down. She then gets up and begins to walk and time gradually speeds up.

(1.13) ?

(1.25) "She is it.(x4)" close up of girl. 4 different views changing in time to the music.

(1.29) "Second to second" Shot of clock and hands speeding up. Time moving faster!

(1.43) Shot of the girl walking towards another guy and hugging. 1 of the band members can be seen watching from afar.

(1.54) Band member singing and the girls face then fades through.

(2.08) Girl and band member arguing. Girl then pushes him away.

(2.25) "Sun is up." Few nature shits + shot of sun.

(2.35)Shot 10 and 12 repeated in reverse.

(2.52 +) final "Sun is up" is heard. band stops playing... fade.

Hide From the Cold- Chris' Storyboard Overview.

The Jane Bradfords- Hide from the Cold.

Chris’ Version Overview.


- Set in the town of Belfast, which is in complete black and white, a girl in complete colour skips and dances around, with everything she interacts with turning to colour.

- As grumpy, boring people walk with their head down, she smiles at them and/or hugs them and as they watch on in bewilderment, their looks of horror turn into smiles as they turn into colour themselves.

- At one point she is at a coffee house, and after the depressed-looking waitress serves her, the girl beams at her and gives her a tip, to which the waitress walks away, startled, but begins to smile as she turns into colour.

- The girl picks up the coffee and takes a sip, closing her eyes as she savours the taste, and we see a shot of the coffee turning to colour.

- The girl is then seen in a clothes store walking jovially around and running her fingers along the clothes in the rack, which promptly turn to colour upon being touched.

- She takes black and white clothes into the dressing room and comes out with them on, in full colour.

- She does this with a few outfits, looking herself excitedly in the mirror as she checks out each of her outfits.

- Cut to a close up shot of her walking, skipping and twirling around as she crosses a bridge, happily singing the lyrics to the chorus of the song.

- It shows the water under the bridge turning to colour as she passes it.

- Cut to a shop of the Albert Clock ticking away. First it is slow, then it begins to speed up, then go backwards, until it is completely out of control and turns to colour!

- Shot of her getting on the Belfast Eye. Her pod colours up. Shot of her looking out happily at all of Belfast from the Belfast --

- Eye too see random streams of colour in the still-predominantly black and white city.

- Long shot of the Belfast eye spinning faster and faster and changing colours shagadelically!

- She is now in Victoria Square, and as she dances and skips about, whomever she passes watches on in horror, before appearing amused- everything she passes turns to colour.

- An amusing long shot of her walking up the spiraling Vic. Square staircase, as colour follows her.

- As she goes, a black and white guy comes up to her and attempts to chat her up. She looks at him amusedly, before laughing and gently pushing him away by the face and walking on.

- The guy is shocked and startled, but a smile slowly comes across his face as he turns to colour and laughs.

- She reaches the top and spins around as the glass roof in the background changes colours groovily.

- She looks over the edge and sees what is below her, predominantly in colour!

- Another shot of her in the city centre, spinning around euphorically as her background is groovily changing colours and the camera suddenly spins faster and faster.

- The camera slowly stops spinning to see the girl, now calmly walking away, into the distance.

- A final shot of Belfast, the people happy and in colour, as the camera fades to a smiling shot of the girl’s face, then to black.

http://www.youtube.com/watch?v=dw5HQXpmkPg

introduction/ideas/inspiration

The song we will be using for our project is Hide from the cold by The Jane bradfords. I think that the beginning of the song is one of the most interesting parts and could be useful for our video if portrayed correctly. I think the beginning sets the free-flowing rhythm heard throughout. In my opinion the lyrics contrasts to the actual tone. words like "Show your rage" contrast to the upbeat tone, this is something I will try and express in my storyboard.

My video plan is quite simple and tries to reflect the tone of the song moving from shots of the band to the "Story line." By using relevant effects and other editing techniques I think the video will be a success.

I have had many inspirations during the planning process and here are a few examples.


I think the shots of the band in this video are quite good and makes the band seem more interesting, rather than just standing playing their instruments. I would like to try and do something original like this in the shots of the band.

Torin Kerr

The Jane Bradfords.

'Hide from the Cold (Live)'

'The Evening Angels Gather Here.'