From research on Last.fm and myspace I think its obvious that The jane Bradfords target audience is The young Indie group, therefore this is who our video should be aimed at. It should be a clever, adventurous project which will be fun to produce and view.
Our main idea involves similar ideas from U2's sweetest thing and Radioheads Bunny in the headlights. It will involve similar ideas from these videos with a creative and fun twist!
In Bunny in the headlights the character is walking down a motor way unknowingly and this will be similar to our character, only the depressing tone won't be there. Instead it will include the cheerful tone seen in The Sweetest thing.
The audience will be expecting something new and fresh, an enjoyable music video, something they can talk about!
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