Monday 21 December 2009
Overview
Shot starts off with a boy (known as Tony) walking down the street, head bent down, hands in pockets, earphones in ears. Street is empty apart from him. He stops and lifts his ipod out, camera looking at ipod screen so we can see what song he chooses. Selects Jane Bradfords, Hide From The Cold. Once the play button is hit, Hide From The Cold starts playing.
Camera goes back to the original shot of Tony walking down street, except in the background a black convertible pulls out of a side street and drives up behind him.
Once the black car is behind him, three band members sit up out of the car - a singer, a drummer and a guitarist. They all get set up, ready to perform, then they all start playing on cue. The guitarist and drummer sit up on the back of the car, while the singer looks up over the windscreen. The first shot of the band is a side shot of the car travelling down the street, camera goes into a close up of the lead singer hanging (safely) out the side of the car singing the first two lines of the song. The next two lines are again shot from the side except from more of a distance so that Tony is in the frame.
Singer who is hanging out the side of the car (still safely) turns away and now faces the camera looking at the car straight on. Shot is a mid-shot so that only the band are in view. 5th and 6th line of the song has been sung. Last two lines are from more of a distance, because now a small group of 4/5 people have formed and are following the car. The last line ‘show your rage’ x4, the singer throws his arm up in the air in time with the music.
The chorus ‘How long…’ involves individual shots of the band, the guitarist, drummer and singer. These individual shots will be mixed up with shots of two people performing together. Camera goes back to lead singer at ‘How long…’. The last line of the chorus – ‘There’s all sorts of things…’ goes back to the shot of the car from a distance except now the crowd has grown and got noticeably bigger.
The second verse ‘On a blind date…’ starts off with shots of people in fancy dress, people carrying balloons, faces painted etc. They all mingle in with the ever growing crowd. The people with balloons hand them out to people around them. Camera goes back to shot of Tony, the car and the crowd.
The second chorus starts with a side shot of the car, again band members hanging (safely) out the side of the car, then cut to the other side of the car where the band move over to be seen. Back to the shot of looking down at car, crowd and Tony.
When song gets to ‘The sun…’ everyone except Tony raises their right hand in the air, and when that line finishes they all start clapping for 6seconds and then sway for 6seconds.
When ‘The sun is out…’ starts to be sung, everyone except Tony raises their left hand in the air, holds it for a few seconds then brings their right hand up and again start to clap and again start to sway. Cuts back to shots of the band, all mixed in together. When song finishes, band sit down in seats and crowd runs away to left and right leaving the street clear again except for Tony and the car. Once all members of the crowd are away and band back in car, car accelerates past Tony who looks around at and empty street as if nothing had happened when in fact the greatest music video ever had just happened.
Camera goes back to the original shot of Tony walking down street, except in the background a black convertible pulls out of a side street and drives up behind him.
Once the black car is behind him, three band members sit up out of the car - a singer, a drummer and a guitarist. They all get set up, ready to perform, then they all start playing on cue. The guitarist and drummer sit up on the back of the car, while the singer looks up over the windscreen. The first shot of the band is a side shot of the car travelling down the street, camera goes into a close up of the lead singer hanging (safely) out the side of the car singing the first two lines of the song. The next two lines are again shot from the side except from more of a distance so that Tony is in the frame.
Singer who is hanging out the side of the car (still safely) turns away and now faces the camera looking at the car straight on. Shot is a mid-shot so that only the band are in view. 5th and 6th line of the song has been sung. Last two lines are from more of a distance, because now a small group of 4/5 people have formed and are following the car. The last line ‘show your rage’ x4, the singer throws his arm up in the air in time with the music.
The chorus ‘How long…’ involves individual shots of the band, the guitarist, drummer and singer. These individual shots will be mixed up with shots of two people performing together. Camera goes back to lead singer at ‘How long…’. The last line of the chorus – ‘There’s all sorts of things…’ goes back to the shot of the car from a distance except now the crowd has grown and got noticeably bigger.
The second verse ‘On a blind date…’ starts off with shots of people in fancy dress, people carrying balloons, faces painted etc. They all mingle in with the ever growing crowd. The people with balloons hand them out to people around them. Camera goes back to shot of Tony, the car and the crowd.
The second chorus starts with a side shot of the car, again band members hanging (safely) out the side of the car, then cut to the other side of the car where the band move over to be seen. Back to the shot of looking down at car, crowd and Tony.
When song gets to ‘The sun…’ everyone except Tony raises their right hand in the air, and when that line finishes they all start clapping for 6seconds and then sway for 6seconds.
When ‘The sun is out…’ starts to be sung, everyone except Tony raises their left hand in the air, holds it for a few seconds then brings their right hand up and again start to clap and again start to sway. Cuts back to shots of the band, all mixed in together. When song finishes, band sit down in seats and crowd runs away to left and right leaving the street clear again except for Tony and the car. Once all members of the crowd are away and band back in car, car accelerates past Tony who looks around at and empty street as if nothing had happened when in fact the greatest music video ever had just happened.
Thursday 17 December 2009
Wednesday 16 December 2009
Good Video
I enjoyed watching this video. It involved a convertible car which draw obvious similarities with our idea. I think the effects used were fun and effective. Overall a great video and similar to the kind of thing were trying to achieve
Fan Base + music video aim
From research on Last.fm and myspace I think its obvious that The jane Bradfords target audience is The young Indie group, therefore this is who our video should be aimed at. It should be a clever, adventurous project which will be fun to produce and view.
Our main idea involves similar ideas from U2's sweetest thing and Radioheads Bunny in the headlights. It will involve similar ideas from these videos with a creative and fun twist!
In Bunny in the headlights the character is walking down a motor way unknowingly and this will be similar to our character, only the depressing tone won't be there. Instead it will include the cheerful tone seen in The Sweetest thing.
The audience will be expecting something new and fresh, an enjoyable music video, something they can talk about!
Our main idea involves similar ideas from U2's sweetest thing and Radioheads Bunny in the headlights. It will involve similar ideas from these videos with a creative and fun twist!
In Bunny in the headlights the character is walking down a motor way unknowingly and this will be similar to our character, only the depressing tone won't be there. Instead it will include the cheerful tone seen in The Sweetest thing.
The audience will be expecting something new and fresh, an enjoyable music video, something they can talk about!
Tuesday 15 December 2009
Rabbit in the Headlights video
I think this music video is very powerful, and is similar to one of our ideas. The fact that the man is completely unaware of the cars around him is quite similar, although our idea is more upbeat and cheerful.
Friday 11 December 2009
Similar Bands - Cashier No.9
The insanely catchy, brash and swaggering Cashier No. 9 have made brief appearances in the past, but having expanded into a blistering live act that includes life-long friends James Smith on guitar, Stuart Magowan on bass and Philip Duffy on drums, it’s now their turn to catch the eye. Revealing a clutch of songs that have been forming inside Danny’s head into his laptop over the past year and a half they have already won fans as diverse as Janice Long and David Holmes, who are huge fans of the debut single ’42 West Avenue’. They are providing their listeners the opportunity to discern the band’s plethora of diverse influences that range from Captain Beefheart to T.Rex and Primal Scream to The Bees, by way of Syd Barrett, Paul Simon and Pavement. “I don’t want to pin myself down to one sound,” Danny modestly reckons.
For several years now, Danny Todd has been an accessory to great music from Northern Ireland. A gifted guitarist, songwriter and producer, he has finally found the perfect vehicle for his unique hybrid of pop, rock, indie, country and electronica. To make ends meet as a teenager there was less inspiring work in a coffee shop, where he was appointed as Cashier No 5. That didn’t scan so well, but with a minor change, it provided an identity for the new band: Cashier No.9.
Their live CV is rapidly deepening too. In addition to numerous storming club shows in Belfast, Dublin, London, Birmingham, Liverpool and Manchester, Cashier No 9 have represented Belfast at London’s Electric Proms; performed at the Knitting Factory in New York, and Brighton’s Great Escape in 2007 and 2008; they’ve supported Gruff Rhys, the Ting Tings and David Holmes; they’ve graced the stage at Ireland’s Electric Picnic festival, and headlined the NIMIC showcase at 2008’s In The City, a gig so well-received it was credited as a highlight on John Kennedy’s webpage at xfm.co.uk and mentioned by Janice Long on BBC Radio 2 the next day. They’ve recorded live sessions for BBC Radio 1 and BBC Radio ATL, and have BBC Radio 2 and BBC Radio Ulster sessions in the pipeline.
In an age of stagnant sound-alike bands where style seems to have all but usurped substance, Cashier No.9 are an alternative pop band ready to lead the counter revolution.
“Staggering, nonchalant talent” – BBC NI Across the line
“One of my favourite tunes” – Janice Long, Radio 2
“Thanks very much for turning us on to this! Cashier No.9 is the name of the band” –Steve Lamacq, Radio 2
“Ominous shuffle-beats and head-bending guitars” – Guardian.co.uk
“A band you want to hear more from.” – BBC.co.uk
“Get your cheque-books out!” – Radio 1, Rob da Bank
For several years now, Danny Todd has been an accessory to great music from Northern Ireland. A gifted guitarist, songwriter and producer, he has finally found the perfect vehicle for his unique hybrid of pop, rock, indie, country and electronica. To make ends meet as a teenager there was less inspiring work in a coffee shop, where he was appointed as Cashier No 5. That didn’t scan so well, but with a minor change, it provided an identity for the new band: Cashier No.9.
Their live CV is rapidly deepening too. In addition to numerous storming club shows in Belfast, Dublin, London, Birmingham, Liverpool and Manchester, Cashier No 9 have represented Belfast at London’s Electric Proms; performed at the Knitting Factory in New York, and Brighton’s Great Escape in 2007 and 2008; they’ve supported Gruff Rhys, the Ting Tings and David Holmes; they’ve graced the stage at Ireland’s Electric Picnic festival, and headlined the NIMIC showcase at 2008’s In The City, a gig so well-received it was credited as a highlight on John Kennedy’s webpage at xfm.co.uk and mentioned by Janice Long on BBC Radio 2 the next day. They’ve recorded live sessions for BBC Radio 1 and BBC Radio ATL, and have BBC Radio 2 and BBC Radio Ulster sessions in the pipeline.
In an age of stagnant sound-alike bands where style seems to have all but usurped substance, Cashier No.9 are an alternative pop band ready to lead the counter revolution.
“Staggering, nonchalant talent” – BBC NI Across the line
“One of my favourite tunes” – Janice Long, Radio 2
“Thanks very much for turning us on to this! Cashier No.9 is the name of the band” –Steve Lamacq, Radio 2
“Ominous shuffle-beats and head-bending guitars” – Guardian.co.uk
“A band you want to hear more from.” – BBC.co.uk
“Get your cheque-books out!” – Radio 1, Rob da Bank
Wednesday 9 December 2009
Audience and Market Research
Wikipedia stated - "Originally a bedroom solo project by DJ/musician Declan Gallen, they became a proper 4-piece band in 2006 when Ted Caldwell (drums), Johnny Farry (bass/guitar) and David Frecknall (lead guitar) joined with Gallen on lead vocals and guitar. In early 2009 Stuart Bell and Ruairi Dempsey joined the Jane Bradfords on a casual basis. David Frecknall left the Jane Bradfords in November 2009 to pursue other interests.
The band were named after the lead character in the 1930s B-movie The Pace That Kills and reference the film in some songs.
They have been championed on BBC Radio 1 by Huw Stephens and Colin Murray. They performed a Maida Vale live session for Radio 1 in January 2007. The group have played support to Maxïmo Park, Cold War Kids, The National, Peter Bjorn and John, LCD Soundsystem, CSS and DeVotchka, emphasising the band's indie-electro crossover appeal."
Last Fm described The Jane Bradfords as - "difficult to pigeonhole into a genre; on the surface they’re Indie, but elements of Pop, Electro and even post punk are all in the mix. There’s the nonchalant swagger of The National, the driving, tight Peter Hook style bass and at times the euphoric hosannas of Arcade Fire, but they have a defiantly unique sound." They are a very unique band and because their music contains so many elements of different genres they are widely accepted by many different social groups.
Of course their main appeal goes to the Indie lovers, but as Last Fm described, people who enjoy pop and electro music may also enjoy The Jane Bradfords. For me I can't see why anyone wouldn't enjoy their music! They are similar to more well known bands such as Arcade fire and Fighting with wire and fans of such bands will definitely appreciate The Jane Bradfords work.
They seem to be a more "Old fashioned" band in that they rely on word of mouth and gigs in promoting their music, rather than more mainstream methods i.e top radio station plays and TV. For me this gives the band a better connection with the fans and is how music should be. Free downloads from Last.fm is also a way of rewarding the fans and persuading them to support the band through concert ticket sales etc.
Myspace seems to be used well by the Jane Bradfords, this is how they let the fans know of tour dates and gigs. It also lets them listen to their music and post videos, which will let the fans get to know them more. With the band messaging their fans and posting pictures simply underlines how close the band are to their fans (compared to mainstream bands like The Killers who may lack this closeness.)
The Jane Bradfords have as of yet declined to be signed by a label, with founder Declan Gallen citing that there wasn't anything that a record label could do that they couldn't do themselves, and they chose to remain the controllers of their own music.
The Jane Bradford's show a great deal of intelligence and shrewdness in their determination to get their music heard despite the lack of financial resources and corporate backing makes them one of the most publicly relatable and original bands of this generation, making them also one of the most beloved among their faithful cult following, who can truly lay claim to being true supporters of this unsigned band.
The band were named after the lead character in the 1930s B-movie The Pace That Kills and reference the film in some songs.
They have been championed on BBC Radio 1 by Huw Stephens and Colin Murray. They performed a Maida Vale live session for Radio 1 in January 2007. The group have played support to Maxïmo Park, Cold War Kids, The National, Peter Bjorn and John, LCD Soundsystem, CSS and DeVotchka, emphasising the band's indie-electro crossover appeal."
Last Fm described The Jane Bradfords as - "difficult to pigeonhole into a genre; on the surface they’re Indie, but elements of Pop, Electro and even post punk are all in the mix. There’s the nonchalant swagger of The National, the driving, tight Peter Hook style bass and at times the euphoric hosannas of Arcade Fire, but they have a defiantly unique sound." They are a very unique band and because their music contains so many elements of different genres they are widely accepted by many different social groups.
Of course their main appeal goes to the Indie lovers, but as Last Fm described, people who enjoy pop and electro music may also enjoy The Jane Bradfords. For me I can't see why anyone wouldn't enjoy their music! They are similar to more well known bands such as Arcade fire and Fighting with wire and fans of such bands will definitely appreciate The Jane Bradfords work.
They seem to be a more "Old fashioned" band in that they rely on word of mouth and gigs in promoting their music, rather than more mainstream methods i.e top radio station plays and TV. For me this gives the band a better connection with the fans and is how music should be. Free downloads from Last.fm is also a way of rewarding the fans and persuading them to support the band through concert ticket sales etc.
Myspace seems to be used well by the Jane Bradfords, this is how they let the fans know of tour dates and gigs. It also lets them listen to their music and post videos, which will let the fans get to know them more. With the band messaging their fans and posting pictures simply underlines how close the band are to their fans (compared to mainstream bands like The Killers who may lack this closeness.)
The Jane Bradfords have as of yet declined to be signed by a label, with founder Declan Gallen citing that there wasn't anything that a record label could do that they couldn't do themselves, and they chose to remain the controllers of their own music.
The Jane Bradford's show a great deal of intelligence and shrewdness in their determination to get their music heard despite the lack of financial resources and corporate backing makes them one of the most publicly relatable and original bands of this generation, making them also one of the most beloved among their faithful cult following, who can truly lay claim to being true supporters of this unsigned band.
Monday 7 December 2009
Thursday 3 December 2009
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